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The Personal Experience Effect: Big Brand Theory Applied to Personal Life, by Jim Joseph
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If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect?
Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how.
The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands.
With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
- Sales Rank: #1842974 in Books
- Published on: 2013-08-27
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .50" w x 5.51" l, .83 pounds
- Binding: Hardcover
- 196 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Consistency and Brand Integrity
By Damien P. Bertolo
My personal review of Jim Joseph's newest release, "The Personal Experience Effect: Big Brand Theory Applied to Personal life", the third in the "Experience Effect" series: I have now read all three books in the series - and all have shaped my understanding of Marketing and more specifically, Branding. After nine years of active duty military service, combat deployments and leading Marines it was time for me to enter the world of Corporate America, in the heart of it all - Manhattan. I was lucky enough to know I needed to understand the brand of "I Inc" and I picked up "The Experience Effect" and "The Experience Effect for Small Business" on recommendation - so glad I did! I've been looking forward to "The Personal Experience Effect" ever since.
After reading the first two books in the series, I felt like I had a good handle of the major concepts Jim Joseph would present in "The Personal Experience Effect". For the most part I was correct, which is tough for an author - to maintain interest and attention in a series that discusses similar principals. Jim pulls it off well, and that brings me to the recurring theme of the book: Consistency. I felt the author's consistency through-out the book and series adds value and credibility to his argument that personal branding is largely, if not majorly based on one's ability to consistently convey his brand. Jim also writes very clearly and concisely, making the pages turn quickly and easily without ever pausing to wonder, "What did I just read again?".
There is also an under-lying theme, or hidden twist, in sort of a Disney-movie, or dare I say, Randy Pausch sort of way. A good personal brand depends on Brand Integrity - or as Charles L. Allen would say in "Why Good People Make Bad Choices", consistent decisions build integrity. This is a value that extends beyond building a brand - but for building a strong person of value. Joseph describes Marketers as "good decision makers"; good decision makers make consistent decisions; consistent decisions build brand integrity - brand integrity displays a person of value.
If you would like my short, more direct, Twitter friendly review, I'll quote my recent Twitter post: "Just finished #thepersonalexperienceeffect by @JimJosephExp 1-line review: Pick it up, do the same!..." I read the book over the course of two work-commutes. I will be referencing the work-sheets and importance of personal branding from the book as I teach a couple of Veteran Transition workshops in the next week - because it applies and is THAT valuable. Jim also seemed to nail it on the head - while my introduction to Jim Joseph was due to my venture to enter the Marketing and Branding world upon exit from the military - I am the "Career Coach" in chapter one, and I DO work in Human Resources.
Damien B.
Human Resources at NYSE
Veterans Transitions Advocate
Author at LifebyDamien.com
0 of 0 people found the following review helpful.
Made Me Re-Think Myself in Public
By Jamazon
This audiobook was interesting to learn about what marketing firms do to promote products, and it wasn't just the fluff. I really learned a lot about marketing (the author does it in a fun way, with lots of pop culture icons used as detailed examples and demonstrations). But then to also learn how to apply that to myself in a practical way was very motivating. At a minimum, this book has made me proactively think about how I present myself to other people in public, especially in a professional environment or networking events. Before I go into an event, I now take a moment to focus on who/what is the EXPERIENCE I am promoting to potential new clients (which the book helped me to clearly define). Now, even if something is going on in my personal life that I am dealing with, I have the power to overcome that when networking, and I can portray the professional best I can be to give the best experience to existing and potential new clients. Basically, the turn-around in my thinking from listening to this book has been this - I think of myself not just as what I can do as a product or service, but what do I offer as an EXPERIENCE that meshes with what clients want, and makes them want to continue and repeatedly want to keep coming back to me. Awesome!
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