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- Sales Rank: #791643 in Books
- Brand: Brand: Pearson Education
- Published on: 2012-04-01
- Format: Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 10.83" h x .83" w x 8.50" l, 2.65 pounds
- Binding: Paperback
- 648 pages
- Used Book in Good Condition
Most helpful customer reviews
22 of 23 people found the following review helpful.
Great basic marketing text at a great price!
By A Customer
I use this textbook to teach about 1,500 students per year in my courses. I find the book to be well-written and interesting. More importantly, *many* students tell me that enjoy reading the book. (I can tell you that it is rare to have students providing positive feedback on textbooks that are required reading). Armstrong and Kotler are leaders in the field, and their hardcover book holds the largest market share among U.S. universities. Books don't make it to the 10th edition (or 5th for paperback) w/o being good!
8 of 8 people found the following review helpful.
lots of info, but not an easy read
By coltsfan1
This book says it is an introduction to marketing but it seems very comprehensive. I am more than halfway through the book and have found this book difficult to read. The author goes to great lengths to describe in very non-specific terms concepts that are not that complex and seems overly wordy IMHO. Also this is a large softcover book, therefore it is very floppy and does not lay easily on your lap or holding it in your hands. If you don't have a desk or table to set this on, you will battle this book while reading it.
9 of 10 people found the following review helpful.
CHAPTERS MISSING!!!!!
By April J Baran
I was perfectly happy until I realized that the pages jump from 212 to 261!!! I missing parts of Chapter 7, all of Chapter 8, and a part of Chapter 9. I don't have time to send it back and all that jazz. I will not be purchasing from this person again. This was an important text for me.
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